The Sticky Solution to Marketing
Apr30

The Sticky Solution to Marketing

A Sticky Way of Marketing Yourself

Do you ever read bumper stickers while at a stop light? Did that stranger at the local cafe catch your attention with their laptop cover filled with stickers? If you are looking for a mass appeal method to market your brand, than using vinyl stickers may be the right marketing tool for you.

Stick Out

Stickers are eye-catching, durable, cost-effective, and many companies like Canada sticker printing offer lots of customization. You can buy them from a professional labeling company or make an investment to buy a label machine and make them at home instead. You can adjust the size, color, and graphic on a sticker to have it match the type of image or message you want to portray. The ability to customize them allows you to aim it at the particular demographic you are targeting.

Are your clients teenagers and young adults? You can make your stickers small enough to fit on a smartphone or laptop. Are you aiming for car owners? Make your sticker large enough to be used as a bumper sticker, making their car a moving advertisement platform.

Stick to what Everyone Likes

Who doesn’t love stickers? Maybe that grumpy neighbor or stiff coworker at your job, but they don’t count. Most people enjoy putting stickers on their things to show others who they are and what interests they have, making it ideal free advertisement for any company. Thanks to their resistance to humidity, bright colors, and lack of residue when taken off, people are more likely to use them.

The more you are seen, the more you begin to linger in people’s subconscious. Linger long enough, and they will naturally look you out when they are in need of your product or service. The more your logo is out there, the easier it is to get the attention of a potential client. Start passing out bumper stickers today and maybe one day you will see it on someone or something while in your daily commute!

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How to Design Your Own Business Card
Apr03

How to Design Your Own Business Card

You can use a website that specializes in designing your own business cards. All you need to do is open a design template in order to put your company logo into the square you see. You can also work with a designer to create a business card that you will like. Working with a design program is really easy and will save you the time from having to go to a print shop. There are quite a few types of paper finishes to choose from, and they are best for everyday use. Two paper finishes are available for a better-looking business card.

You can ask for a specific shape of your business card, whether it is a rounded corner card, a square card, or a folded card. You can even get origami business cards. You want to design a business card that can show your clients who you are. A small business card can send a powerful message about your business to anybody who wants to become your client or consult with you. Colors are a very important tool to convey your businesses’ appeal to your clients. It is helpful to design a business card that demonstrates the worth of your business to any potential client who is in need of your services.

Your logo should be the largest viewpoint of the card. It is best not to overwhelm a client with information. Your card has to show your name, your company title, your company name, your address and phone, and fax number. Give people more than one card, just in case they can give your card to someone else. If you carry around cards all the time, they have to look professional by maintaining them as clean and neat cards. Your symbols must match the services you offer, such as a computer for a copywriter, or freelancer.

The advent of the Internet has not necessarily taken away business cards as a means of communicating your business intentions with others. Business cards need to be a marketing effort on the part of the entrepreneur. Any business card can be easy to make but it must be borne in mind that somebody gets a business’s first impression through that card. A business card should also have your email address. Fax numbers are not necessarily a must but that really depends on your industry. Social media may or may not be appropriate to use on a business card as well.

Business card makers are plentiful on the Internet although you can print them at home on Microsoft Word, which offers business card templates. But we still recommend to use a good company with vast experience in printing – like canadian printing company. You can use Avery paper to match the design you have chosen. The design matters because of the nature of your business. Your business card has to have a nice logo on it that matches your service offerings. You need a website, brochures, or stationary to match the color of your business’s logo. Your font should be simple, and elegant enough to stand out, but don’t make a business card so small it gets lost easily.

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How to Get Oregon Tax ID
Aug21

How to Get Oregon Tax ID

Establish a Business Address in Oregon

There are entrepreneurs in Oregon that are interested in how to get an oregon tax id to start a new business. If you are an entrepreneur with any type of business you need to have a tax ID for tax purposes. You do not want to have money being made that you cannot account when tax season arrives. People that have businesses that require an Oregon tax ID should consider getting a business address in order to link this business to the tax ID that you are trying to acquire.

Apply for Oregon Tax ID Online

Once you have established your business address the next thing that you will need to do is go online and search for the site that allows you to acquire this tax ID according to the state of Oregon.

Know the Type of Business You Plan to Start

In order to get the ball rolling with this you will need to know what type of business you are creating up front. You need to know if this is going to be a sole proprietorship or a partnership. If this is a limited liability corporation you need to know this because you cannot go any further in establishing the tax ID until you know the type of business that you are trying to create. That is going to essentially be the first step to applying for an Oregon tax ID once you find the site that allows you to get access to the application.

Complete the Application

Once you have discovered what type of business you are actually planning to engage in you have the ability to fill out an application online. This application will require the business address that you have established before you started the application process. You will also be required to provide personal information as well.

When people are filing taxes your social security number is going to be linked to your tax ID. This is how you have the ability to start a business and still have the IRS connect your business with you as an individual.

 

Once you get your application completed you will have the chance to submit and instantly get a tax ID that you can start using right away.

 

Why you need a tax ID

 

Some people only do business on an occasional basis. It is not something that they specialize in on a regular daily basis. Still, there is a need for a tax ID for these types of situations. You never know when you might actually find yourself making money on a regular occurrence if you have a business that has been lying dormant for a while. This is often the case with people that do computer repair.

 

This can also be the situation for a stylist that Styles hair. These are businesses that are not always functioning, but an entrepreneur that is passing out business cards may occasionally get this type of business so they need a tax ID to report their income.

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How to Break Into The Non-Profit Sector
Aug14

How to Break Into The Non-Profit Sector

If it is your dream to make the world a better place, and you would like to dedicate your life to achieving this mission, then you might want to look at the non-profit sector and find a job in a nonprofit company. A lot of people have heard of non-profits and you probably know a couple around that help deliver food to children or advocate for children in the foster care system, for example. But even though a lot of people have heard of non-profit companies, not many people understand how they actually work or what the difference is between a non-profit company and a for-profit company.

Differences Between The Profit and Non-Profit Sectors:

The main difference between the two is that a for-profit company has shares. These shares are then sold to shareholders and these shareholders are partial owners of the company The shareholders invest their money with the goal of having that company increase its value and make more money, ultimately making the company’s worth increase. When the company’s worth increases, so do the value of the shares that the shareholders own. Meaning that this is how they make money. A non-profit organization does not have shares and therefore does not have shareholders. No one owns the company, and no one makes money off of it.

Another difference is that almost all the money the company makes goes into the funding of presently running and future projects. Apart from paid salaries to employees, non-profit jobs do not have to pay anyone else any money since there are no owners in the company. This is why this kind of business model is mainly applied to companies that want to make a change in their communities. A lot of non-profit organizations run on generous donations from wealthy people, and this is one way of showing the donors that their money and capital is being put to good use and funding the programs that the donors support, instead of going to shareholders and making them a profit.

Finding a Job in a Non-Profit:

If you are seeking a job with a non-profit organization, it is important to know which one you would like to work for. Breaking into the non-profit sector can be hard sometimes because people who work there don’t start out making a lot of money. Salaries definitely increase with time, however. Non-profits are usually hiring anyone they think can help improve the results of their programs and help bring about positive change to the community they serve. Whether you studied psychology and want to work directly with people or have a degree in the area of marketing, a non-profit organization is a great environment to work in if you want to put your skills to good use and make a difference in the world. Make sure you do some research on the company you want to join. It’s always good to impress your interviewers with a little knowledge of what the company dedicates its funds to, instead of just going in blind. Also, working for a non-profit can end up being an invaluable experience for you as a professional.

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What are the features of a good business card?
May28

What are the features of a good business card?

If you are going to be ordering business cards, have not been particularly happy with the ones you have had in the past, and would like to know how to design one that will get your business more attention, read these tips.

After all, a good business card is one that makes you more money than you spend on it.

Be sure it represents your company correctly — Make sure any business card you order is consistent with the general look of your business. This means your logo should be the right size, the font used should be the same as you use on all your business supplies, and it should look like your company to anyone that picks it up.

Make it stand out — Once you have chosen a design that fits in well with the rest of your corporate materials, you then need to make it stand out. This is because a business card that is interesting or unique is far less likely to be thrown away than one that is not.

Make sure the card stock is heavy duty card and looks expensive and high quality. Choose the highest quality inks you can afford, and go with a letterpress print if you can afford it.

Finally, choose a card color that is different than the usual white or cream, as this will immediately make it stand out from all the others.

All of these things will help make your business card more noticeable, and cause more people to file it away for future use.

A simple layout — Do not get too complicated with your business card design, as this just tends to make it look messy and overcrowded.

Instead, decide exactly what needs to be on your card and then figure out a way to get everything on there while still making it look simple and classy. If you are not sure how to do this, a business card designer can help.

Ask your printer if he uses one, or if he knows anyone that does this. It may cost you a few dollars, but you will only need to have it done once as, from then on, you can use the same design concept on any of the business cards you have printed in the future.

Print front and back — Too many people make the mistake of only having business cards printed on one side, as it is cheaper.

Remember, though, those little cards are like advertising billboards, so use every last inch that you have of yours. Print your name, address and contact information on the front, then put something on the back that tells the person who has the card more about what your business does.

This could be a quote, a description of your business, it could even be a photograph.

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Construction Companies and the Need for Surety Bonds
Sep22

Construction Companies and the Need for Surety Bonds

Construction Companies and the Need for Surety Bonds

Have you as a construction company ever run into problems completing a project because of financial setbacks? Subcontractors not filling their obligations or not completing their job correctly and you must replace them? Or the worker you hired up and quit or didn’t do their job correctly and now you must tear down or start over that part of the project? Vendors going out of business or not having the tools or parts needed? Or finding your company on the fringe of bankruptcy because of other unseen problems?

Surety bonds is a tool construction companies use to minimize their risks.

Advantages of Surety Bonds

Surety bonds assures construction companies they have something to aid them in completing a project so they can receive payment and move on to the next. With a completed project the company will not finding themselves in the courts or having liens against their company or personal assets. It also assures the customer, on privately funded projects your bid, reputation, financial stability and that the project will be completed in the time frame specified to them. However, surety bonds are mandatory for these projects. It also assures them the funds given to the contractor will be used for their project only. For publicly funded projects a bond is required. It assures the client prequalification’s were established through the surety bond, and that your company can and will complete the project as contracted, setting the company apart from companies who are not bonded. The surety bond producer also can aid the company with technical, financial and logistics if needed. At times, with a lower bid for the project it can lower the cost of the construction. The bond can cover the client in the case the construction company defaults its’ contract by completing the project, saving taxpayers money for public funded projects. It also helps the company when the next project comes along to be already listed as a good, reliable company to utilize. Surety bonds protects all involved in the project: the client, construction company and the surety.

Types of Bonds

There are three types of bonds: bid, performance and payment.

  1. The bid bond insures it is a fair and economical price for the project.
  2. The performance bond assures the client the project will be completed as specify in the contract.
  3. The payment bond assures all involved upon the completion of the project, that payment for their services will be met.

Surety Bonds Versus Insurance

Both are regulated by the state, but:

  • Surety bonds protects the client, bearing risk to the company and surety company. With insurance the client and construction company bears any risk.
  • Surety bonds covers only the project. Insurance covers a certain period and needs to be renewed.
  • Surety bonds are negotiable among all three parties involved, client, contractor, and bonder. Insurance policies differ with each company.
  • Surety bonds coverage is 100%. Insurance is limited to coverage amount minus the deductible.
  • Surety bonds are mandatory for public project, but not for client. Insurance is not mandatory leaving a risk to all involved in the project.
  • Surety bonds can hold the contractor responsible for settlement of any claims. Insurance frees the insured, but then could sue a third party for any settlement claim.
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