A Sticky Way of Marketing Yourself
Do you ever read bumper stickers while at a stop light? Did that stranger at the local cafe catch your attention with their laptop cover filled with stickers? If you are looking for a mass appeal method to market your brand, than using vinyl stickers may be the right marketing tool for you.
Stickers are eye-catching, durable, cost-effective, and many companies like Canada sticker printing offer lots of customization. You can buy them from a professional labeling company or make an investment to buy a label machine and make them at home instead. You can adjust the size, color, and graphic on a sticker to have it match the type of image or message you want to portray. The ability to customize them allows you to aim it at the particular demographic you are targeting.
Are your clients teenagers and young adults? You can make your stickers small enough to fit on a smartphone or laptop. Are you aiming for car owners? Make your sticker large enough to be used as a bumper sticker, making their car a moving advertisement platform.
Stick to what Everyone Likes
Who doesn’t love stickers? Maybe that grumpy neighbor or stiff coworker at your job, but they don’t count. Most people enjoy putting stickers on their things to show others who they are and what interests they have, making it ideal free advertisement for any company. Thanks to their resistance to humidity, bright colors, and lack of residue when taken off, people are more likely to use them.
The more you are seen, the more you begin to linger in people’s subconscious. Linger long enough, and they will naturally look you out when they are in need of your product or service. The more your logo is out there, the easier it is to get the attention of a potential client. Start passing out bumper stickers today and maybe one day you will see it on someone or something while in your daily commute!