If you are going to be ordering business cards, have not been particularly happy with the ones you have had in the past, and would like to know how to design one that will get your business more attention, read these tips.
After all, a good business card is one that makes you more money than you spend on it.
Be sure it represents your company correctly — Make sure any business card you order is consistent with the general look of your business. This means your logo should be the right size, the font used should be the same as you use on all your business supplies, and it should look like your company to anyone that picks it up.
Make it stand out — Once you have chosen a design that fits in well with the rest of your corporate materials, you then need to make it stand out. This is because a business card that is interesting or unique is far less likely to be thrown away than one that is not.
Make sure the card stock is heavy duty card and looks expensive and high quality. Choose the highest quality inks you can afford, and go with a letterpress print if you can afford it.
Finally, choose a card color that is different than the usual white or cream, as this will immediately make it stand out from all the others.
All of these things will help make your business card more noticeable, and cause more people to file it away for future use.
A simple layout — Do not get too complicated with your business card design, as this just tends to make it look messy and overcrowded.
Instead, decide exactly what needs to be on your card and then figure out a way to get everything on there while still making it look simple and classy. If you are not sure how to do this, a business card designer can help.
Ask your printer if he uses one, or if he knows anyone that does this. It may cost you a few dollars, but you will only need to have it done once as, from then on, you can use the same design concept on any of the business cards you have printed in the future.
Print front and back — Too many people make the mistake of only having business cards printed on one side, as it is cheaper.
Remember, though, those little cards are like advertising billboards, so use every last inch that you have of yours. Print your name, address and contact information on the front, then put something on the back that tells the person who has the card more about what your business does.
This could be a quote, a description of your business, it could even be a photograph.